Our mission is to help garner awareness for human trafficking by raising funds through cosmetics, to provide resources for those on the forefront of change, as well as victims of trafficking.
A Letter From Our Founder:
For as long as I can remember I've been enamored with makeup. I grew up wanting to be a beauty editor at a fashion magazine. I pursued this goal, eventually finding myself in New York City working for a fashion house on 5th Avenue. I was living the dream, or so I thought. Inside I was miserable; something was missing.
After leaving New York City and graduating college I felt called overseas and wound up on a crazy year-long adventure, doing missions work with an organization called The World Race. 9 months into my journey I became friends with a prostitute in Thailand.
My heart broke for this woman. Walking Bangla Road, home to over 200 bars and countless women who've been trafficked or are trapped working in the commercial sex industry (which feeds the beast of trafficking) to provide for their families, I felt alive. Like I belonged. I was filled with an overwhelming sense that something had to be done and I was going to do it. A vision began to form.
I was given a new dream; to run a makeup company that partners with anti-trafficking organizations, financially as well as getting people involved in their own communities physically. Especially in the United States, where trafficking happens in our own backyard.
The cosmetics industry generates $170 billion annually. Women dominate this industry and of the over 2 million human beings trafficked each year, 80% are women and girls. My dream is to awaken a generation of women to not sit back and allow this injustice to happen to our fellow sisters.
My dream is to set the captives free, one lipstick at a time.